Sales record at Debenhams, the department store, reveal a new trend British women. It has been observed that British women are buying flesh-coloured lingerie instead of intricately patterned lingerie. The store is offering nude shapewear in a variety of shades. Women can buy the shades that match their skin tones.
A survey indicated that harsh economic times forced them to adopt this trend. They say flesh-colored lingerie can be used with traditional black or white. They said that they will keep Detailed, patterned lingerie for special events like Valentine’s Day and Christmas.