The premium price segment of the smartphone market is still dominated by Apple. In the first two quarters, it held a market share of more than 60% in the high price category. Since last year, Samsung’s market share has decreased in that price range.
According to recent statistics from Counterpoint Research, Apple dominates the premium smartphone market globally. In the first quarter of 2022, sales of premium phones as a whole will be made up 62% by iPhones. It was 57 percent during the same time period a year ago. Additionally, Samsung sees a decline in its market share from 18 percent in Q1 2021 to 16 percent in Q1 2022.
As a result, the South Korean company’s brand cannot immediately benefit from the February launch of the Galaxy S22 series. The researchers claim that part of the reason for this is that Samsung released the phone one month later this year than it did last year. Although Samsung has been losing market share to Apple since last year, the Galaxy S22 Ultra was the best-selling Android phone in the first quarter of this year.